제 6 호 Will being vegetarian be a trend?
Food Market with Vegetarianism
Kicker: LIFE (FOOD TRENDS)
Will being vegetarian be a trend?
Food Market with Vegetarianism
By Chae-Eun Song, Reporter
How do you look at vegetarians? Have you ever thought about the reason to be a vegetarian? Clearly, there are more reasons than what you think.For people who have entered the vegetarian world for a variety of reasons, the market is changing.
Guess the Vegetarian population!
Several years ago, vegetarians in Korea had strong images of being 'unique people' and 'animal lovers'. However, nowadays, people become vegetarian for a variety of reasons, including the environment problem, their health, ethical consumption considering social values and individual values.
According to the Korean Vegetarian Federation, the number of vegetarians in the country has increased more than tenfold in 10 years from 150,000 in 2008 to 1.5 million recently.
Is change really happening?
Nongshim
Nongshim launched 'Ganghwang Rice Noodles Fried Noodles' last month without meat. Nongshim earlier released a product for export, "Soon Ramen," a cup noodle for vegans and received favorable responses from the U.S. and Europe.
Convenience stores
In convenience stores, vegetarian lunch boxes have also been launched. CU is going to sell "vegetarian simple food series (lunch box, burger, and kimbap)" made of 100% vegetable ingredients starting from the 5th. The push for hamburger patties was supplied by Lotte Food and soybeans forthe lunch box kimbap were supplied by Soi Maru. The price ranges from 2,500 won to 3,500 won, similar to regular lunch boxes.
Alternative meat
Alternative meat development has also accelerated. Beyond Meat, which is imported and sold by Dongwon F&B, sold 10,000 packs within a month of its release. Lotte Food also launched "Ennature Zero Meat," a vegetable meat brand based on wheat protein, in April. The company aims to achieve sales of 5 billion won by the end of this year by expanding its types of steaks, ham, and sausages.
Lotte
In February this year, Lotteria launched its "Miracle Burger" made from vegetable patties, bread and sauce. A combination of soy protein and wheat protein has been developed to give a meat texture. Soy sauce was used instead of eggs and bread was made from vegetable ingredients instead of milk.
Last year, Lotte Food also created a brand of "Ennature," a vegetable alternative meat product, and introduced "Zero-Meat Nugget and Cutlet" which used only plant ingredients. Earlier this year, Lotte Mart also launched "Hav'eat Healthy Mayo," which is made of functional soybeans instead of eggs and introduced the "Meat substitute" brand, a series of vegetable substitutes such as vegan chicken and pork cutlets.
Lotte Natuur has launched the first vegan-certified ice cream in Korea. Instead of milk or eggs, they used coconut milk, cashew nut paste and natural guar gum to embody the texture and taste of ice cream.
Lotte vegetarian food
SPC Samlip
SPC Samlip is working with the U.S. food technology company ‘Just’ to develop vegan products. Just is an American startup that makes sustainable and nutritious food with state-of-the-art technology. "Just Egg" which embodies the taste of eggs with vegetable protein extracted from mung beans, is the flagship product. SPC Samlip is planning to exclusively distribute low-cost products, such as eggs, mayonnaise and dressing, in Korea from the second half of this year.
Dongwon, Ottogi, SajoDaelim
Dongwon F&B signed an exclusive supply contract with U.S. vegetable alternative meat brand Beyond Meat in December 2018 and released vegetable beef, sausage, and hamburgers. Ottogi has released instant noodles called 'Chaehwang' which is vegan-certified by the Vegan Society in England. Sajo Daelim has released 'Chadam Mandu', which is officially certified as a vegan dumpling by the Korea vegan certification authority.
Being vegetarian, not special, just a trend.
There are many students who have traveled to countries such as Australia and the United States and have seen a lot of vegan menu items in every restaurant. The era of vegetarianism becoming commonplace is gradually opening up in Korea. You can expect how the market will change through vegetarianism, and how much the world and the environment will change.
Source
http://www.inews24.com/view/1232972
https://biz.chosun.com/site/data/html_dir/2019/11/05/2019110500307.html
https://news.mt.co.kr/mtview.php?no=2020051214163152552
